Happy Tails

The Brief

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This was a passion project of mine. In my spare time I like to keep my skillset sharp and push myself to try new ways to create and build brands. I used an online brief generator to build instructions for a new identity for a new brand of dog treats.

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The Solution

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I wanted this brand to be bright, energetic and playful, all the characteristics of the day in the life of dogs. I crafted a bespoke wordmark along with imagery that stays true to the brand strategy.

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This was a fun project to create!