Longhorn
Brewery
Services

The Brief

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This is another passion project of mine. This is a local company in the town I live in and was really in need of a better identity. Their logos were simply abbreviations of the business name. I wanted to change that...

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The Solution

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After researching their website, social media activity and local newspaper adverts, it was clear their brand was not consistent. The business name was inspired by Texan bars and I focused on this. As the business sell and install brewing systems this is a very systematic and precise business, and geometry plays a huge part. I created a geometric combined logo of a longhorn bulls head along with a simple word mark underneath. I used black as my primary colour to make them stand out from local competitors who were using reds and blues.