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Crosby
Developments
The Brief
Launched by a husband and wife team, they were looking for a new logo design for their property development company. At the same time they had become parents for the first time and the knew they wanted a colour scheme representing a fox, inspired by their sons name and a star to represent their daughters name. They wanted a combination logo that signified this in a modern simple way.
The Solution
Using the 'C' in the name I identified this would work to represent the tail of a fox, adding the detail of the tail with a negative space star shape. Using clean and simple sans serif fonts allows the brand mark to be instantly recognisable. The shape of the brand mark allows it to be scalable across print and digital platforms.



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