Lawrence Rand

Project

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Full agency rebrand project.

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Outcome

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It was clear the existing brand lacked clarity and real direction. The clients wanted to keep a monogram logo so I began researching their competitors, who were the demographic they typically did business with, testimonials and market research. It was clear their typical customer were young professionals so the brand needed to reflect that. 

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The new monogram was inspired by periodic lettering, and with the business name Lawrence Rand, and chemical compound Lawrencium, I knew this was the right direction for the brand.

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